Providing Superior Transportation Solutions Since 1957
Our Story, Vision, Values, and More

GO Riteway’s origin as a premier ground transportation company began three generations ago with Riteway Bus Service, Inc. in 1957. Over the next 60 years, it continued to expand and provide the best, most dependable and safest transportation for business travelers, tourists, students and local residents.

Our fleet consists of school buses, motor coaches, shuttle coaches, limo coaches, executive sedans and vans. While we are based in Wisconsin, we will go anywhere in the United States.


Roland (Rollie) & Pearl Bast started the company with 4 school buses serving Germantown school district.


Opened new office and garage in Richfield, Wisconsin


Purchased first motorcoach to provide charter and tour service


Opened second location to service students at Milwaukee Public Schools


Introduced Commercial Services options such as luxury sedans, SUV & executive van service


Rebranded as GO Riteway Transportation Group, adding airport shuttle service


Awarded school bus transportation contract for School District of La Crosse. We now service over 25 school districts

Be More Than A Ride, Be A Solution

Vision & Values


We never compromise safety. We lead the industry in best practices. We make every decision with safety in mind.


We keep our promises. We do the right thing when no one is looking. We take accountability for our actions, service and work.


Everyone does their part. We work together to develop solutions. We support relationships through effective communication.



    GO Riteway - American Bus Association
    GO Riteway - AGTA
    GO Riteway - BostonCoach
    GO Riteway - Bus Industry Safety Council
    GO Riteway - Transportation Partner for the United States Department of Defense
    GO Riteway - GO Airport Shuttle Service Partner
    GO Riteway - Greater Milwaukee Hotel & Lodging Association
    GO Riteway - Metropolitan Milwaukee Association of Commerce
    GO Riteway - The Gateway to Milwaukee
    GO Riteway - Travel Green Wisconsin
    GO Riteway - Motorcoach Council
    GO Riteway - Sleep Apnea Solutions Partner
    GO Riteway - School Safety Coordinators Association
    GO Riteway - NSTA
    GO Riteway - Milwaukee Bucks Transportation Partner
    GO Riteway - United Motorcoach Association
    GO Riteway - United Way Transportation Partner
    GO Riteway - VISIT Milwaukee Transportation Partner
    GO Riteway - Wisconsin Business Travel Association
    GO Riteway - Partner of Wisconsin Clean Cities
    GO Riteway - WMCA
    GO Riteway - Wisconsin Partners for Clean Air
    GO Riteway - Wisconsin Safety Council
    GO Riteway - Wisconsin School Bus Association
    GO Riteway - National Limousine Association Logo
    GO Riteway - Wisconsin Limousine Association Logo

GO Riteway is a member in good standing with many organizations that enable us to stay on top of industry trends, operate a green fleet, remain compliant with current safety regulations, and look ahead with tomorrow’s technology.


As the ‘local school bus company’, GO Riteway is an integral part of the communities we serve. We are closely associated with the school districts for which we provide transportation, so our contributions to neighborhoods and families put us in the spotlight of community service.

Given that we transport thousands of students every day, we believe in supporting the community. Our school bus division is visible at many events providing transportation for participants in Briggs & Al’s Run for Children’s Hospital, the Milwaukee Lakefront Marathon, the USS Milwaukee Commissioning and more. If your organization has a fundraising/donation request, please fill out the form and we will be in contact with you.

Due to the large volume of inquiries we receive, we ask that all requests be submitted at least three months prior to any action needed by GO Riteway.

Request Donation

GO Riteway’s Environmental Sustainability Program

GO Riteway cares about the environment and we are doing our part to make the world more sustainable for future generations. We have established an Environmental Sustainability Program designed to harmonize our company with the environment. We realize the process of becoming more “Green” is one that continuously evolves. Through these initiatives we are committed to making a positive difference to the environment and driving sustainable transportation into the future.

 Our Motorcoach Service

The very nature of our service is already helping the environment. Motorcoaches are the most fuel-efficient transportation mode in North America when measured in terms of passenger miles per gallon of fuel. Buses also fight congestion as each motorcoach has the capacity to take up to 55 cars off the road at one time and in turn save fuel and slash emissions

Energy Reduction

GO Riteway is working with Focus on Energy to look at how we can reduce the energy we use. We are currently having site assessments done at all of our locations. We installed high efficiency lighting in our offices and shop areas.


GO Riteway has established a Recycling Initiative at all of our locations and in our vehicles. Besides recycling paper, cardboard, fluids, tires and plastics at our facilities, we also recycle used engine oil that gets burned in waste oil burners in our shops.

Propane Fuel

Our shared ride airport shuttle service to and from airports removes vehicles from the highway reducing carbon dioxide emissions and improves local air quality. In addition, energy is conserved and traffic congestion eased. GO Riteway uses 30 propane airport shuttle vans throughout the Metro Milwaukee area. Go Riteway also has 10 school buses that are propane.

Emission Reduction

GO Riteway has established the following programs to help control our emissions and fuel.

GO Riteway’s Fuel Conservation Program

Each one of our terminal managers are responsible to report by month the mpg of each of its vehicles to our Safety Director. The managers are responsible to reduce fuel consumption, decrease wasted expenditures in fuel and maintenance and improve efficiency. Our drivers are monitored using electronic on board recorders and through the use of road observations.

GO Riteway’s Anti-Idling Policy

All GO Riteway vehicles will not idle for any period of time unless for a specific exception. GO Riteway has procedures in place to reinforce with our drivers the importance of adhering to our anti-idling policy.